Chinese Poetry Paper by the Master of the Ten Bamboo Hall
When I think of the typographic master Jan Zyhöld, asymmetrical typography comes to mind first. In fact, it was Jan Zyhöld's "Asymmetrical Typography" that sparked my interest in typography.
This book was created by Zichelt when he was 49, yet the concept of asymmetrical typography is nowhere to be found, whether in the layout or the typeface. This clearly demonstrates his shift from a design philosophy that advocated a post-electrical style to a more traditional one. He even described his asymmetrical typography as something that only applies to advertising and detracts from literature. It's understandable that a younger designer, influenced by the groundbreaking theories of asymmetrical typography, might have felt Zichelt's shift in thinking was a betrayal.
The debate between Zichött and Max Bill is a famous incident, but if you look closely at the contents, you will see that typography that is bound to any form or method is meaningless.
