Designer's character
Typography culture that follows the times and regions
Written by Jihoon Park
This book is a collection of essays that compile various perspectives surrounding the written medium of East Asia (the Chinese character cultural sphere). From the perspective of a typography designer, it offers an in-depth examination of the current trends and future directions of typography. Focusing on the key themes of regionality, contemporary context, multilingualism, and multimedia, it meticulously portrays the interplay between written language and the environment from a multifaceted perspective.
This book describes the challenges East Asia, which has adopted Western typography as its own, must address and its attitude toward new media. It also examines the history of East Asian written media and examines their fundamental relationships with surrounding cultures.